Introduce Studio

For Introduce Studio, I designed a logo that visually embodies their experimental approach to architecture. The concept is based on a simple visual metaphor: a round ball on a flat plane. The forms and materials themselves suggest potential motion, activated only when the plane is tilted or the ball is nudged.Through this project, I translated Introduce Studio’s philosophy into a clear, versatile visual identity that communicates their focus on rethinking the fundamentals of formal and material design. The result is a concept-driven logo that reflects experimentation, movement, and the process-oriented nature of the studio—emphasizing ideas over finality, and strategy over mere aesthetics.

introduce.studio

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